Thursday, November 18, 2010

Today's Twitterthon Partners Jeri Ryan & B+ Foundation

We are delighted to promote another @abolishcancer Twitterthon for Friday, November 19, 2010. Today, for every new follower of @abolishcancer, $1 is donated to the @BePositiveFdn.

Our celebrity partner

Celebrity Jeri Ryan was more than willing to be a partner in our fight today, especially after she learned more about the cancer charity we were supporting. As Jeri put it….

I don't know anyone whose life hasn't been impacted in some way by cancer. It's horrifyingly pervasive. My mother - thankfully - is a two-time cancer survivor, but we lost my grandfather to leukemia at a very young age. One of my oldest and dearest friends battled cancer almost her entire life, suffering through several rounds of Hodgkins (and their brutal chemotherapy treatments) throughout her childhood, and then breast and lung cancer as an adult. She lost her battle 2 days before Christmas at age 40. No one should have to suffer like that - especially a child. I'm very blessed to have two healthy children. I can't imagine the horror and fear and pain the parents of a child with cancer feels. NO parent should have to watch their child suffer. NO parent should have to bury their child. This has to end. We need to Abolish Cancer now.”

Jeri is passionate and committed towards fighting and ending this disease. We are so grateful of her involvement and tweeting today to raise more awareness for such a great cause.

Our Cancer Charity

Several months back we began following @BePositiveFdn on Twitter and were immediately drawn to their story. Sadly, we see and read too many stories of kids who are fighting cancer. The B+ story was especially heart wrenching as it explained how a seemingly healthy 14 year old boy named Andrew went from playing a sport he loved to fighting for his life. Tragically, Andrew passed away in July of 2007 but his legacy lives on in the foundation created by his father and the great work they do to support families and cancer patients.

Here is the story of Andrew as explained by his younger sister, Ali….

“January 27, 2007, our 14 year old brother & son, Andrew, played 4 soccer games helping his team win the indoor Pennsylvania state cup. 48 hours later, he was in cardiac arrest with a diagnosis of Leukemia (AML). His body went into Septic Shock. The doctors told

us Andrew wouldn't live through the night. Fortunately, he proved them wrong. Andrew underwent nearly 50 surgical procedures, experienced 4 strokes, and a brain aneurysm that forced him to be airlifted to Jefferson Hospital in Philadelphia for emergency brain surgery. Andrew was never well enough to leave the hospital after his diagnosis. We were told he was the sickest child this hospital (A.I DuPont Hospital for Children which gets patients from around the world) has ever treated. The doctors told us on 4 occasions that Andrew wouldn't make it. Sadly, on the 4th time, they were right. July 14, 2007, after 167 days in the hospital, Andrew passed away in his 16-year-old sister's arms.

After his diagnosis, we found out that Andrew's blood type was B+, which we quickly turned into our motto -- to "Be Positive." After he passed away, it became the name of our Foundation in his memory, The Andrew McDonough B+ Foundation.

Our Foundation works to provide financial assistance to families of critically-ill children, spread awareness of childhood cancers, and provide funding for pediatric cancer research. In just over 3 years, we have helped over 500 families in 36 states with over $350,000 of assistance. We have also funded our first research grant for $250,000. The grant has been earmarked to fund a High-Throughput Screening device, which will accelerate the drug-discovery process to develop new chemotherapy treatments and ultimately a cure for pediatric cancer.”

It’s often so hard to read the stories of kids like Andrew but it is also so inspirational at the same moment. Andrew has helped inspire a movement to fight and end this dreadful disease, once and for all.

To learn more about B+ please visit www.BePositive.org or follow on Facebook at www.facebook.com/TheAndrewMcDonoughBePositiveFoundation

We are so appreciative of the McDonough Family to let us play a small role today in raising awareness for their son and the cause. We are also thankful of our celebrity “tweeter” @JeriLRyan for all her support.

About @Abolishcancer

Darah Bonham, who combined his interests of social media and charitable causes into a Twitter account, started @Abolishcancer in November 2009. Darah created the idea of getting sponsors to support various cancer charities by donating $1 for each new follower they received on a particular day, all going to the cancer charity.

While the concept of Twitterthons was slow to initially catch on, a unique encounter with a college junior at Penn State University named @PatHowley and the wonderful folks at @THON put @abolishcancer on the map when celebrities began to retweet about the sponsorship.

Small sponsorships for the Twitterthons began to turn into $2,500 donations and @abolishcancer began to arrive. One year later, @abolishcancer has hosted multiple Twitterthons with some great sponsors who have donated anywhere from $2,500 to $10,000 for a particular day of tweeting.

All total, YOU, the follower, have helped @abolishcancer raise $33,000 for various cancer charities, by TWEETING. We are also fortunate to have captured the attention of numerous influential tweeters and celebrities and have partnered on Twitterthons with the likes of @ShannonleeTweed, @DinaManzo, @ErinAndrews, @KendraAndrews1, @MrMichaelSmith and now @JeriLRyan.

We feel the combination of sponsors, celebrities and some great cancer charities creates the perfect environment for raising awareness & $ to abolish cancer. If you are interested in potential partnership as a sponsor, celebrity or cancer charity, email or send us a tweet.

Today we start with 33,930 followers. Our Twitterthon will last until we reach 3,000 new followers today, which all =1$ to B+….so let’s start tweeting!

Power of the People, Through Twitter, to @abolishcancer!

Tuesday, November 16, 2010

Twitterthons are the New Telethons

Many of us grew up with the yearly ritual of watching Jerry Lewis on television raising funds for MDA with his telethons. Those telethons were first broadcast over Labor Day weekend in 1966 by a lone TV station in New York City. More than 40 years later, the show continues its broadcast by more than 170 stations with nearly 40 million people seeing the show each year.

We, at @abolishcancer, have taken the same concept of the telethon to a new medium, utilizing social media tools on the web. We began just over a year ago with the idea of raising funds and awareness for cancer charities- all on Twitter. As we reflect back on the past 12 months we are amazed at the power of social media to connect with those across the globe who are fighting cancer, as patients, as family members, as charities, and as celebrities.

To date, $33,000 has been raised by @abolishcancer through our Twitterthons. Twitterthons are the 21st century social media version of the MDA telethons. We partner with a cancer charity, a celebrity, and a sponsor (donor) on a given day, where every new follower of our Twitter feed (@abolishcancer) =$1 to the cancer charity. We collect no monies, the sponsor pays the charity directly within 72 hours after the Twitterthon is complete.

Our Twitterthons create a viral presence on Twitter with hundreds, and often thousands of people joining in on the tweets and retweets for the cause. The beauty of the Twitterthon is that the average Twitter user doesn’t have to pay any money, they simply have to follow us for the dollar to be donated. The ease of this type of donation pushes many to retweet and get more of their followers on board. Our minimum Twitterthon sponsorship is $2,500 and we’ve been fortunate to have some great sponsors on board to help with our cause and the various cancer charities. (@PatHowley, @Delprado, @Daynastunts, @BeatProstate, @Goldie22, & @ShopBellaChes to name a few)

We also can’t emphasize the importance of having influential tweeters on board with our cause. We are grateful for all the celebrity followers we have and those who retweet our Twitterthons. Lately our Twitterthons have been in partnership with celebrities that include @ShannonleeTweed, @DinaManzo, @ErinAndrews, @KendraAndrews1 and @MrMichaelSmith. We also have several more celebrity partnerships planned for the future with @JeriLRyan on board later this week.

What does all this add up to? We truly believe that the telethon concept is not dead, it’s simply reinventing itself through a tool such as Twitter. At no other time in history have we been able to connect people from across the globe with like ideas, goals, and aspirations. Ours is to end cancer, and as our motto says, we are assembling the “Power of the People, through Twitter to @abolishcancer”.

Contact us for future partnering opportunities.

Saturday, November 13, 2010

Power of the People - up to $33,000

So many thanks to give out from our Twitterthon Friday with @ShopBellaChes, @MrMichael_Smith and our cancer charity- the @LaylaGrace Foundation. (see previous post)

In the end, you helped us raise $2,500 for the @LaylaGrace Foundation just by tweeting and following. We are so grateful to Carly Webb at @ShopBellaChes for her monetary sponsorship.

Most importantly, a big Shout Out to YOU, our followers, who have helped spread our message and helped unite a global community to abolishcancer. Since we began one year ago, you have helped us raise $33,000- all through our Twitterthons, for various cancer charities.

We are making a difference. "Power of the People, Through Twitter, to @abolishcancer"!

Thursday, November 11, 2010

Supporting Layla Grace Marsh

We are excited that we have another Twitterthon to help raise $ & awareness to fight cancer. Today @ShopBellaChes agrees to pay $1 for every new follower of @abolishcancer to the @LaylaGrace Foundation.

We are also thankful to have the backing of ESPN’s @Michael_Smith for today’s Twitterthon. @MrMichael_Smith has been very generous with his tweets of support for our work. Mr. Smith had this to say about supporting today's cause

"I know how much I love my children and how much it would devastate me to see one of them suffer or worse lose a child. It's just heartbreaking to think about how many parents have to watch their children fight this disease or say goodbye to them too early. So I guess this particular charity has special meaning to me because I'm a parent, and my heart goes out to little Layla Grace"

The Sponsor

Our sponsor today is BellaChes and owner Carly Webb. BellaChes provides exquisite gifts for rare occasions. Located out of Ridgeland, Mississippi BellaChes offers unique gifts for the home, baby, men, women, and four legged friends. Please support them by visiting their web site at http://www.shopbellaches.com/ We are very appreciative of Carly Webb, the owner, and her generosity of sponsorship today. Carly has agreed to pay up to 2,500 followers ($) for today's Twitterthon.

Today’s charity

For those of you who aren’t aware, Layla Grace Marsh passed away in March of 2010 after a long battle with neuroblastoma cancer. Here is her story from the Foundation’s web site www.LaylaGrace.org (picture courtesy of Christie Lacy Photography )

Layla Grace Marsh had always been a happy child, with a smile that could light up a room and an infectious laugh. Her playful demeanor and sense of humor made her an absolute joy to be around. So at 16 months, when Layla became more irritable and her eating habits changed, her parents, Shanna and Ryan, didn’t think much of the changes in character.

But what started out as normal toddler ailments, quickly escalated into the Marsh family’s worst nightmare.

In the beginning of May 2009, Layla awoke with a swollen eye. She was taken to the doctor and treated for an ear infection. When the problem persisted, they went back for more testing. Thursday, May 7th 2009, the Marsh family’s world was thrown into upheaval. Shanna and Ryan’s biggest fear was realized when they were told that Layla’s doctors had discovered a massive tumor extending from above her left kidney, around her side, over her belly and around her aorta. The disease had also permeated her bones. Layla was diagnosed with Stage 4 Neuroblastoma – cancer.

Treatment started right away, and over 10 months, Layla underwent 7 rounds of chemo, 11 surgeries, multiple blood transfusions, a bone marrow harvest and transplant, radiation and lengthy hospital stays. Through it all, Layla continued to fight. She showed insurmountable strength. Shanna and Ryan started a blog and twitter account to keep family members and friends updated on Layla’s progress, and soon people all over the world were reading about her battle. Well wishes poured in from all across the world as Layla’s friends and family continued to pray fervently for God to rid her body of cancer.

Nevertheless, Friday, January 22, 2010, The Marsh’s received the devastating news that Layla had relapsed.

Despite all of the hope Layla’s doctors had in their treatment plan, the prayers of family, friends and perfect strangers – Layla Grace Marsh gained her eternal wings on March 9, 2010.

In her last moments, Ryan and Shanna swore to Layla that they would carry on her legacy and do great things in her honor. The dire prognosis of children with Layla’s disease, coupled with the awareness brought by her life story created the mission and the means for the Marsh’s to begin on this journey and to carry on Layla’s legacy.

Ryan and Shanna Marsh founded the Layla Grace Children’s Cancer Research Foundation in April 2010 in Layla’s memory. The Layla Grace Foundation is a non-profit organization dedicated to two major missions. The primary mission is to fund research into new therapies for high-risk childhood cancers with the goal of increasing the survival rate of children diagnosed with these diseases. Secondly, the Foundation strives to positively touch the lives of children and families currently undergoing treatment.

If you would like to volunteer or donate items to the Layla Grace Children’s Cancer Research Foundation, please email jennifer@laylagrace.org

The Marsh family can be reached at shanna@laylagrace.org or ryan@laylagrace.org

It’s so apparent that Layla touched so many lives. We are honored to play a small role in assisting her parents by supporting the Layla Grace Foundation. We feel it is imperative to do everything in our power to help children and families battling cancers such as neuroblastoma.

To date, you have helped @abolishcancer raise over $30,500 for various cancer charities -just by tweeting and following us on Twitter. We truly believe that we have the power to unite a global community in this fight to end cancer.

Thank you for your continued support. We start the day with 31,450 followers.

“Power of the People, Through Twitter, to @abolishcancer

Wednesday, November 3, 2010

Partnering With ESPN's Mr. Michael Smith to Fight Childhood Cancer


ESPN's own Mr. Michael Smith is partnering with @abolishcancer to help raise awareness and $ for the @LaylaGrace Foundation. We will be hosting a Twitterthon but need a sponsor to assist. (A sponsor agrees to pay $1 for every new follower of @abolishcancer on a given day....all to the @LaylaGrace Foundation.)

We need a sponsor willing to commit a minimum of $2,500 for the cause. If interested, email bonham.darah@gmail.com

"Power of the People, Through Twitter, to @abolishcancer"