Tuesday, December 28, 2010

Twitterthons Abolishing Cancer

We started our @abolishcancer campaign just over a year ago with the goal of raising awareness and money to do one thing...... end (abolish) cancer. Yesterday's Twitterthon with @Bradenshope demonstrated the power of people to unite for a common cause. See our previous post about yesterday's Twitterthon here....

We are always amazed at the outpouring of support (tweets and follows) that come from our Twitterthons, and yesterday was no exception. It took less than 12 hours to get 2,500 new followers of @abolishcancer which equaled $2,500 towards the @Bradenshope Foundation to fight childhood cancer. If you follow @Bradenshope on Twitter, you will see how a little boy and mom can inspire such activism to help fight childhood cancer. Yesterday's Twitterthon was funded by an anonymous donor, and we are forever thankful for her generosity.

Someone once asked us, "why don't you just give the money to the charity"? Fair question, but the purpose of the site, as referenced above, is not to just raise money but to also raise awareness. In order for us to make a dent in the battle vs cancer, and to ultimately abolish it, we must raise the level of importance among the masses. The thousands of tweets that occur due to our Twitterthons are kin to the old practices of campaigning door to door.

Twitter has created a platform for people from across the globe to connect like no other time in history. For this reason, we strongly feel that we can unite a community of cancer fighters to not only make this a priority....but a reality. Since we started over a year ago, we have raised over $43,000 for various cancer charities BY TWEETING. Our Twitter site proves that ONE person can make a difference and that a community can unite to make a difference for kids like Braden.

What's next?
We continue to connect with the hundreds of cancer charities to hopefully provide a Twitterthon to support their efforts. In order to do so, we must continue to get sponsors who are willing to donate a minimum of $2,500 for the occasion. We are also soliciting funding partners for our organization so we can expand our movement and positively affect more in the fight. If you are interested in connecting with us, send us an email at bonham.darah@gmail.com.

"Power of the People, Through Twitter, to @abolishcancer"

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