Thursday, January 20, 2011

Raising Childhood Cancer Awareness....On A Global Stage

In September of 2010, Christine Barbour @PiedPiperinKC, from Kansas City, came up with the idea of a campaign to raise more awareness to battle childhood cancer. Childhood cancer was not a remote disease Christine was unfamiliar with, rather it was a disease that hit close to home. Christine's good friend Deliece Hofen @Bradenshope has a young 6 year old boy, Braden, who has relapsing, Stage 4 neuroblastoma for which there is no known cure.

Christine was all too familiar with the struggles of her friend's family dealing with cancer as she watched Deliece and her husband make doctor and hospital trips time after time. What made this struggle even greater was that Deliece was diagnosed with Stage 2 breast cancer last winter. Read Braden & her mom's story here

The difference in diagnosis and treatment between Deliece and her son Braden was striking. Deliece was witness to the progressive treatment of breast cancer but dismayed at the differences in the diagnosis and treatment of her son.

Christine's idea was born
How do you raise more awareness for childhood cancer to reach the same level that breast cancer has in this country? Ask the person who has the largest stage to support the cause.... @Oprah. A campaign began and led to over 50,000 people on FaceBook (see link here) "liking" the plea to get Oprah to do a show on childhood cancer.

As many of you know, this is the last year that Oprah will be doing her show and we are certain that the planning for the remaining shows will soon be wrapping up. The hope is that Oprah producers, and Oprah, will notice the push to raise awareness and answer the call. Heck, if Betty White can get on SNL through a campaign on FaceBook why can't the voice of children be heard on a similar global stage?

The video below was created by Christine (@PiedPiperinKC) and a creative young lady named, Lauren, who is a high school student that's PASSIONATE about bringing awareness to childhood cancer. The idea behind it is a last push for awareness . . . for Braden.....for all children.....for a CURE!

"Power of the People, Through Twitter, to @abolishcancer"

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